HYTEST has been innovating safety footwear for 85 years, proving their reputation in the industry is no accident. HyTest now joins their sister Wolverine World Wide brands on their agnostic Salesforce Commerce Cloud platform.

 

This provided an opportunity to refresh the brand and provide a website experience that appealed to the young working class. 

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On a team at CQL we provided Brand direction, content creation, user-experience design, iconography design and commerce cloud development.